We design & develop beautiful, functional, responsive, SEO optimised websites for medical specialists, surgeons & professional service providers.
Your website is a powerful marketing tool, that helps patients get to know you & discover your unique services. With more & more patients heading online to conduct initial research, it is imperative to maintain a professional online presence to enhance your reputation and build credibility & trust.
Our approach guides you purposely through planning & content creation to the design, development & launch of your custom website. We understand how to translate your expertise & services using thoughtfully branded illustrations and digital offerings, to connect in a real and human way with your patients & referral networks.
Custom Website Design & Development
Handsome Ground Studio design and build fully responsive custom websites using the Squarespace platform. You website design can include:
domain name strategy
DNS zone records set up
strategic design of navigation & content architecture (wireframe)
online forms (contact, referral, patient registration)
integration of online bookings/calendar software
blog design
custom service icons
social media integration
custom CSS code as required
SSL certification
mobile responsive design
training & technical support
Photography & Digital Brand Assets
Brand Photoshoot
We have an ever growing list of photographers to recommend to our clients around Australia & internationally, and we work closely with them to project manage your photography session so that you get the best outcomes for your new website.
Stock Photography
We curate images for use on your new website from third-party stock photography providers so that you and your services stand out.
We champion cultural diversity and inclusion across the internet by creating awareness with our clients, and being mindful of discrimination across our design work. Therefore we advocate for diverse representation of culture, race and gender, across imagery used on the websites and printed material we design.
By sourcing & curating suitable stock photography and designing illustrations that embrace inclusion and cultural diversity, we consciously decide to advocate for equality across the web.
Branded Assets
We design branded icons, graphics & illustrations to reflect the scope of your practice, your services & procedures, to help educate patients visually about your services.
Search Engine Optimisation (SEO)
We use tried and tested strategies to optimise your on-site website content from the outset, to get your website optimised and ready to rank in search engines organically.
Google Analytics & My Business Listing
We connect Google Analytics to your new website for best practice analytics & reporting purposes and can help you set up or optimise your Google My Business listing to get you discoverable on Google Maps.
Guidelines for Compliance
Websites for medical specialists & professional service providers must adhere to industry rules & guidelines. We help you navigate these requirements with ease:
