We design brands that are intelligent and distinct using design that helps to make things more beautiful, functional, accessible, and fun.

We specialise in brand identity and website design for doctors, surgeons, medical specialists and professional service providers. With a focus on building connection through thoughtful design, we provide exceptional creative outcomes that enable you to clearly communicate your services and your value to your patients, to build trust and stand out.

HELENA LESLIE | CREATIVE DIRECTOR

Helena is a branding specialist who facilitates a wide range of communication outcomes including print, digital and environmental design. Partnering with medical specialists & professional service providers across the medical and healthcare sectors, Helena has crafted thoughtful brand identities, print & digital solutions for hundreds of clients.

Helena founded Handsome Ground Studio in 2016, after completing a Bachelor Art History & Theory, a Masters of Art Administration & Curatorial Studies and a Masters of Fine Arts (majoring in drawing), all from the College of Fine Arts (CoFA), University of New South Wales, Sydney.

WHAT IS THE MEANING OF THIS?

Our name ‘Handsome Ground’ speaks to the beautiful beginnings of things. The ‘handsome ground’ is where we begin, where seeds are planted and new adventures are born. Your foundations, your beginnings, why you do what you do, are all important elements to understand and to harness in any brand identity.

We start here, on the blank ground, the white page, and we design through conversation and exploration, listening & questioning, laying a solid foundations for your brand that will carry you into the future of your practice.

We’d love to hear about the paths you’ve taken that lead you here, into Private Practice.

There’s a good story there, we’re sure of it.