Website Design for Genetic Counsellors, Private Genetics Health, Sydney NSW

Private Genetics Health is a Genetic Counselling service, based in Sydney, that helps patients and their families who are living with rare genetic conditions. Private Genetics Health reached out to Handsome Ground Studio ready to update their current DIY website. They wanted a website that embodied the brand’s values of advocacy, support and education, so the new website needed to promote a nurturing online presence for families and patients who are living with rare genetic conditions. 

One of the most important objectives was to find a way to feature all the services that are offered by Private Genetics Health in a way that was clear and intuitive for patients to navigate.  We spent time with Bernadette designing the content strategy and wireframe for her website to deliver a navigation structure that would guide patients toward the information most relevant to them and their families and was simple to use and understand.

The new website for Private Genetics Health welcomes visitors to the values of the clinic through photography and styling that is both functional and relevant to its audience. Going from an outdated website to this new website is a huge transformation for Private Genetics Health.  The new website is now simple to navigate, consistently branded, mobile responsive, SEO optimised, secured with SSL certification, and incorporates valuable call-to-actions across the site to boost engagement and convert visitors into new patients. 

“Before working with Handsome Ground, I was struggling with finding time to devote to my website, to train myself up, and then to create further content. I had a lack of clarity of how the website should look that made it difficult to know where to start. Handsome Ground Studio were able to explain complex web ‘stuff’ to me in simple terms. Helena was able to use my brief regarding what I hoped the website would do, to come up with a user-friendly dynamic space where a complex medical service is easier to understand and approachable.”

— BERNADETTE - PRIVATE GENETICS HEALTH